Assignment 11

Idea Napkin

1. Working in the service industry since I was 16 has given me plenty of experience with customers and accommodate their unmet needs. I see a basic need (hunger) being exploited on campus by larger corporations and I would like to create a company that is fairer towards students and staff as well as offering healthier options. 

2. I am offering my customers fairer prices and quicker service to match their busy and frugal lifestyle. I am also offering healthier options than those provided by my competitors while supporting other local farms and businesses. 

3. My target audience is University of Florida students and staff who do not have the means to make food at home. They all share the common feature that they either do not have the time or knowledge of meal prepping quick and healthy meals. This also includes students who do not have means of transportation or financial stability. 

4. Hunger is a basic need that everyone shares, my business is targeting this most basic need and creating a plan to make it the cheapest and most viable option on campus. I am also striving to make the market a healthier option than those provided on campus. 

5. This business is offering cheaper and faster food options than our competitors on campus. We would also be providing healthier options while supporting the local businesses and farms of Gainesville. 

     I believe these aspects do fit together, the problem is strong as well as being a need that most people can relate to. I believe this is a good business plan but I do have worries that it may not be able to work out going to plan. If local businesses and farms are not willing to work with my third-party business then providing healthier and cheaper options may need to be outsourced from different businesses. I have some concerns about how to obtain the outsourced food and since I am a third-party seller, how will I get my prices lower than my competitors. UF also may not want a competitor to the P.O.D. on campus as they would make more money for the University than mine would so I need to find an incentive for UF to want my market on their campus.