Assignment 19

Idea Napkin #2

1. Working in the service industry since I was 16 has given me plenty of experience with customers and accommodate their unmet needs. I see a basic need (hunger) being exploited on campus by larger corporations and I would like to create a company that is fairer towards students and staff as well as offering healthier options. 

2. I am offering my customers fairer prices and quicker service to match their busy and frugal lifestyle. I am also offering healthier options than those provided by my competitors while supporting other local farms and businesses. 

3. My target audience is University of Florida students and staff who do not have the means to make food at home. They all share the common feature that they either do not have the time or knowledge of meal prepping quick and healthy meals. This also includes students who do not have means of transportation or financial stability. 

4. Hunger is a basic need that everyone shares, my business is targeting this most basic need and creating a plan to make it the cheapest and most viable option on campus. I am also striving to make the market a healthier option than those provided on campus. 

5. My business would be supporting other local businesses and farms, while providing fresher and healthier ingredients. By partnering with local businesses we hope to make our market a cheaper option for students and staff. As the market will be set up in a buffet style, we hope to keep lines and wait time down too. 

     I believe these aspects do fit together, the problem is strong as well as being a need that most people can relate to. UF may not want a competitor to the P.O.D. on campus as they would make more money for the University than mine would so I need to find an incentive for UF to want my market on their campus. 

I did not receive feedback on my last Idea Napkin so I kept many points the same. 

Assignment 17

Elevator Pitch #2

https://www.youtube.com/watch?v=4CKdg66C4Sk

Assignment 18

Customer Avatar

"Students in need of cheaper and faster food items"

     Here is my customer avatar! They are based off of a typical college student who spends most of their time studying and attending classes. They may have a part time job and can be found either there or at school. They are between the ages of 18-22 and are most likely to be liberal or independent. They spend their free time either watching Netflix, spending time with friends, or found wandering around midtown. They are concerned about the upcoming economic situation and fear for their financial security in the future. 

     I share many commonalities with this avatar; I am college student, 19 years old, liberal, and I am a avid Netflix binge watcher (aren't we all???). I do not think having similarities is a coincidence as we began creating an opportunity based on a problem we have encountered. Therefore, our representation of our customer base would have similar qualities and wants to our own.