Assignment 12

Figuring out Buyer Behavior      

    For my interviews I chose to speak with students who had rigorous schedules who may not have a lot of time in their schedule to grocery shop or meal prep.  My first interviewee was a third year business major who works about 40 hours a week while also attending school. He finds himself eating after his classes or while studying on campus, he can financially support himself and choosing these options. He remembers before having a job he would try to stay away from eating on campus as he spent a lot of his money just on food. My second interview was with a second year biology student who does not work but spends most of her time studying for her classes. She also does not have a car and finds herself eating food from campus about 90% of the time. She finds it hard to find cheaper and healthier options on campus and since publix is a long walk from campus she eats the food that is the closest option. My last interview was with a second year Psychology major, she has recently become better about meal prepping but struggled a lot her first year and found herself spending over $100 a week on food. 

      I found from my interviews that this problem may target students who are younger or newer to the process of meal prep. This problem mainly affects students who live on campus who do not have a job and means of transportation. Also these students mainly seek their meals in the morning of afternoons. They all seemed to share a common factor that drove them to eat  more meals on campus and that is of times of high intensity work or around exam time.They seemed to be enthusiast about my solution to the problem but I also got some good feed back from my first interviewee. He has concerns about how I will obtain the outsourced food and since I would be essentially a third-party seller, how I will make my prices less expensive than my competitors. He also brought up a good point that the University of Florida may not want to bring in a new market as the P.O.D. already exists here on campus and are most likely making UF more money than mine would. 

     I would describe this segment as students who do not have means of transportation as well as no income. Also students who do not have the time and knowledge of preparing your food ahead of time.